Follow Up Boss is a powerful CRM, especially for teams managing a large volume of leads. But not every agent needs everything it offers or wants another $69-per-user monthly subscription.
AgentFlow gives individual real estate agents a simpler place to manage contacts, tasks, follow-ups and day-to-day CRM work, with a free plan you can keep using.
No credit card required.
Start FreeFree plan · 1 user · Up to 10,000 contacts · 25 B.O.B. messages per day
These products aren't identical, and they shouldn't be presented as though they are.
Follow Up Boss has been built for agents and teams that need advanced lead management, routing, calling, texting, reporting and a large integration ecosystem.
AgentFlow is aimed at agents who want the core CRM work handled without starting with another monthly software bill.
| Follow Up Boss | AgentFlow | |
|---|---|---|
| Starting price | $69/user/month on Grow | Free |
| Free plan | No, 14-day free trial | Yes |
| Credit card to start | No | No |
| Contacts | Unlimited | Up to 10,000 on free |
| Free-plan users | N/A | 1 |
| Gmail | Supported | Send email through Gmail |
| Calendar | Calendar and email sync | Google Calendar task sync |
| AI | FUB AI features | B.O.B. AI assistant |
| Calling & texting | Available, with Calling included on higher plans or added to Grow | Not included |
| Advanced lead routing | Yes | Not included |
| Large integration ecosystem | Yes | Not included |
Follow Up Boss makes a lot of sense for teams handling serious lead volume. It includes tools for lead distribution, automated follow-up, calling and texting, reporting, team management and a large integration ecosystem.
That's useful if your business needs it.
But a solo agent looking for a clean CRM may not need all of that on day one.
AgentFlow starts with the work you do every day: contacts, tasks, follow-ups and keeping track of what's happening with your clients.
And you can start using it without turning on another monthly subscription.
B.O.B. is the AI assistant built into AgentFlow.
Instead of clicking through the CRM every time you want to get something done, tell B.O.B. what you need.
Find a client. Update a contact. Add a note. Complete a task. Log activity. Organize contacts. Ask questions about what's already in your CRM.
If you can do it in AgentFlow, you can ask B.O.B. to do it for you.
The free plan includes 25 B.O.B. messages per day.
B.O.B. can also be connected to Telegram, so you don't always have to be sitting inside the CRM to use it.
Try AgentFlow FreeFollow Up Boss may make more sense if you need:
Follow Up Boss is an established product with a much larger feature set in several of these areas.
AgentFlow may make more sense if:
You don't have to decide whether AgentFlow can replace your current CRM before trying it. The free plan doesn't expire. Create an account, put a few contacts in it and see whether it fits the way you work.
Start FreeFollow Up Boss currently lists its Grow plan at $69 per user per month, or $58 per user per month when billed annually. It offers a 14-day free trial rather than a permanent free plan.
Yes. AgentFlow has a free plan, not just a free trial. You don't need a credit card to start.
The current free plan includes one user, up to 10,000 contacts and 25 B.O.B. messages per day.
That depends on what you use Follow Up Boss for. If you need its advanced lead routing, calling, texting, team management or large integration ecosystem, AgentFlow doesn't currently try to duplicate all of that.
If what you need is a straightforward CRM for contacts, tasks, follow-ups and day-to-day client work, AgentFlow may be a much simpler fit.
Yes. You can create a free account and try AgentFlow with a few contacts first. There's no need to commit to a paid plan just to see whether it works for you.
B.O.B. is the AI assistant inside AgentFlow. You can ask it questions about your CRM or tell it to do CRM work for you.
If you can do something in AgentFlow, you can ask B.O.B. to do it for you.